What is the “B” word all about?

9 Mar

We all want to succeed in life. Be it in business and our careers, but truth be told. We always ask the question, “how do you get there?”

I honestly think that we are all brands. The next question would be “ how do we stand out from each other”. The answer is, “ What can you bring to the table?”. What is it that you have that no one else has or can’t do it like you? Truthfully, life is like a bowl of salad, you need everything to get to the top. Hence focusing on one thing is good, but don’t forget to leave out the other. You may learn all you want, get your degree, diploma , PHD and any other title out there. If you don’t apply what you’ve learnt, it has no use. We all need to stand out one-way or the other. You have to venture into various investments such as real estate, Insurance plans to achieve to widen your investment portfolio. You can’t put all your eggs in one basket. The only way to discover yourself is knowing who you are, which is a brand.

A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word ‘brand’ has continued to evolve to encompass identity and it’s effect on the personality of a product, company , person or service.

Brand management is the key function in the consumer products industry. It is the driving force for marketers in their organization, which lead to long term brand equity for now and the future. Brand management is the key function in the consumer products industry. It is the reason leading brand like Coca-cola, Nike, Sean John, Beyonce among others are in existence today. You are your own brand manager.

Brands can be shifted to mean so many things, but you can make it fit you. Love your brand, after all perception is reality. How they(public) see you is how you really are. If you think about it, when I drive a “Bentley”, you automatically perceive that I have exquisite taste and have a lot of cash. But would you say the same for a guy riding a bicycle. If you saw Donald Trump riding a bicycle and you didn’t know who he was, what would you think?. He owns half of Manhattan, yet you wouldn’t see that from the outside if he rode a bicycle.

I could go on and on about this but you are your greatest asset, so might as well brand yourself.


2 Responses to “What is the “B” word all about?”

  1. Ann June 20, 2011 at 7:50 am #

    i like this,esp that am my greatest asset.

    • miriamwanda June 20, 2011 at 8:42 am #

      Yes you are, it’s something you have to look at. We are what we think we are and you are you’re greatest asset or you’re own greatest enemy. No limits you but yourself. Thanks for your comment. Keep checking out the blog for new posts.

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